But one of the most important aspects is color, as it’s arguably the most recognizable element of a visual. There are multiple aspects to a logo that make it a good or a bad one, such as typography, as shown by the example of GAP. The bright color scheme is an excellent insight into the brand identity of Reese’s, even though the yellow and brown were initially intended to remind people of the yellow of peanut butter and the brown of chocolate. The yellow and orange show excitement and fun, which is perfect for a candy brand. The internet browser kept its recognizable red fox but changed the globe from blue to purple, giving the logo a more harmonious look.īrown is by no means a popular logo choice as it’s rarely seen as exciting, but for a chocolate product like Reese’s, it works. Those looking for love will surely resonate with these colors much sooner than, say, a cold color combination like blue and gray.įirefox's newest logo is an excellent example of using an analogous color combination for your logo colors. Hues of red and orange create an overall sense of warmth, happiness, and passion. It shows Slack is a young, modern company that doesn’t take itself too seriously. Using a multi-colored palette like Slack’s instantly gives off a sense of playfulness. Similar to the colors of the American flag, as well as a classic and sporty combination that matches the clothing style of the brand. The colors used by Tommy Hilfiger perfectly represent the all-American brand. The colors that depict the sky above the mountain outline show off a beautiful sunset or rise, speaking to many adventurers and nature lovers. A logo with many colors shows a brand is all about inclusivity and embracing diversity. But another way to interpret multi-colored logos is by looking at the differences in various colors. Google is a global brand with a massive audience and does well keeping things multi-colored we don’t expect them to shift to a monochromatic logo anytime soon!Īs we mentioned with Slack, colorful logos instantly give off a playful vibe. The color palette of gray, black, and white tones shows a sense of simplicity and elegance without distracting the viewer from the logo's meaning. It shows a well-balanced palette, which indicates that Wikipedia is a neutral party, presenting information and facts as they are without picking a side. Remember GAP’s infamous shift to a new logo, only to scrap it after six days, tail between their legs, because it just didn’t work? They returned to their iconic and recognizable logo, spending all that money on a new logo in vain. However, that’s only the case when it’s a good logo. It shows professionalism – Lastly, having custom-made branding design, including a logo that perfectly aligns with your brand values and vision, will show your audience that you take your branding seriously.Ī logo can boost your brand identity tremendously.Think about it, do you pick brands that you know and trust over others? You probably do. It improves sales – Your audience recognizing your branding design from the crowd and trusting your brand boosts conversions.It builds customer loyalty – Recognizability helps people build trust in your brand, and trust is a prophecy for customer loyalty.It builds recognizability – Did you know a jaw-dropping 94% of the world population recognizes the Coca-Cola logo? If that doesn’t prove a logo can help you build brand recognizability, we don’t know what will!.The importance of a good logoīefore delving into the world of color, let’s have a look at some statistics proving the undeniable importance of a good logo: Especially when it comes to something as important as a logo. Color holds a lot of meaning and should be considered carefully. Whether a combination or a single color, the choice could make or break your logo. Let’s go over brands that nailed the brief for some much-needed inspiration. But before getting caught up in shapes, monograms, and sizing, one crucial step should be put first: picking the right logo color. Your logo is a big part of your branding design.
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